|Our marketing services are
tailored to send high quality web visitors to your website.
By "high quality", we mean
visitors that are likely to be of value to you. That means
potential clients, in any industry, who fit your demographic
and budgetary requirements.
We strive to generate web traffic
from visitors who do not already know about your website,
meaning that they may be searching for a related keyword on
a search engine (as opposed to your brand name) or
consulting a review website to learn more about companies in
||Our website design,
planning, and conversion optimization services are focused
on increasing the chances that a visitor who lands on your
website will take a desired action, such as make a purchase,
download a document, or fill-out a web form.
These types of desired actions are known as "conversions".
Every website has a conversion rate. That is the percentage
of visitors who take a desired action.
We specialize in
increasing that percentage through improved website design,
content, and usability.
||Once a visitor has
converted on your website and they've become a customer, we
want to grow the relationship.
That relationship will lead to future business and will
require a relatively low amount of effort compared to
generating new business. Our services address the online
aspect of this relationship building phase. For example, we
use automated, trigger-based email marketing to re-engage
customers in conjunction with retargeting advertising.
Our approach is holistic and focused on your long-term